ASTAXANTHIN - Now Foods - BioAstin Astaxanthin (4mg) 90 Softgels

ASTAXANTHIN - Now Foods - BioAstin Astaxanthin (4mg) 90 Softgels
Item# NOW2305
Retail Price: $29.99
Your Price: $26.99

Now Foods Astaxanthin 4 mg, 90 Softgel

What's ten times stronger than beta-carotene, up to 500 times more effective in preventing lipid peroxidation than Vitamin E and completely safe to take?

NOW Astaxanthin is a revolutionary phytonutrient antioxidant that harnesses the free radical fighting strength of BioAstin from Cyanotech. This extremely potent fat-soluble antioxidant carotenoid boasts a unique molecular structure that offers superior cell protection while helping to normalize our immune system inflammation response. Complimented with vitamin A, E and Lutein, NOW BioAstin Astaxanthin is one of our most exciting, leading-edge products to date.

What is Astaxanthin?

BioAstin Astaxanthin is a red colored carotenoid that is derived naturally from Haematococcus algae grown in a protected environment in Hawaii. This amazing xanthophyll compound is naturally occurring in phytoplankton, algae, plants and a few fungi and bacteria. Astaxanthin, though not as well recognized as other carotenoids is not a newcomer on the antioxidant scene. It was first discovered and isolated from lobsters in 1938.

As one of the most powerful fat soluble anti-oxidant compounds belonging to a family of 700 plus carotenoids it protect plants as well as the animals and humans that consume it from cellular damage caused by singlet oxygen and free radical damage. In rat studies, (discussed in a patent) Astaxanthin was shown to reduce photoreceptor (eye) cell damage caused by light exposure.

What is the difference between Astaxanthin and Beta-carotene?

Astaxanthin belongs to the same family of fat-soluble carotenoid molecules as the yellow/orange colored Beta-carotene. It differs from Beta-carotene in that its' molecular structure contains two additional oxygen groups in each ring structure. This gives it a deep red color also classifying it as a xanthophyll with up to 10 times stronger free radical scavenging activity. Another difference is that unlike Beta-carotene Astaxanthin will not be converted to vitamin A in the human body.

How do I get Astaxanthin in my diet?

Though some animals and humans are able to convert carotenoids into other forms their bodies are not able to produce them endogenously. Astaxanthin and Beta-carotene must both be obtained from the diet. Unless you're a big algae eater the common dietary source of this carotenoid is seafood such as lobster, shrimp, crab and salmon. The characteristic pink or red color of salmon and trout is reflective of the presence of Astaxanthin that they ingest from their diet. Wild Sockeye salmon may contain up to 40mgs of this rich antioxidant per kilo of flesh. This fat-soluble carotenoid is stored in the muscle tissue of fish. This is used to protect the fatty acids and other cellular membranes from oxidative stress caused by the highly aerobic migratory patterns they instinctively participate in. Salmon eggs are naturally loaded with Astaxanthin by design, in order to protect the developing life inside from UV light and other oxidation caused by the environment of the waters they must hatch in.

Nutrition Info

Serving Size: 1 Softgel

Amount Per Serving - % Daily Value

  • Calories** - 5
  • Calories from Fat**- 4 ** **
  • Total Fat - <0.5g ** - <1%***
  • Vitamin A (100% as Natural Beta-Carotene)** - 105 IU ** - 2%**
  • Vitamin E (as Natural d-alpha Tocopherol)** - 50 IU **- 167%**
  • BioAstin Natural Astaxanthin**(from Haematococcus pluvialis Extract) - 4mg **
  • Lutein** - 40mcg **

* Percent Daily Values are based on 2,000 calorie diet.
** Daily Value not established.

Suggested Use: As a dietary supplement, take 1 softgel daily, preferably with meals.

Free of: sugar, salt, starch, yeast, wheat, gluten, corn, milk, egg, preservatives or synthetic Vitamin E.

Other Ingredients: Safflower Oil, Gelatin, Glycerin , Water and Carob Extract (natural color).

**Equivalent to Vitamin A-Retinol activity (RE).

Caution: Please discard the inedible freshness packet enclosed.

BioAstin is a registered trademark of Cyanotech Corp.

If you have any questions, please contact us at or 1-888-771-3905.

The statements made here have not been evaluated by the FDA. The foregoing statements are based upon sound and reliable studies, and are meant for informational purposes. Consult with your medical practitioner to determine the underlying cause of your symptoms. Please always check your purchase for possible allergins and correct dosage on the bottle before use.

While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Life Extension Institute assumes no liability for inaccuracies or misstatements about products.